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Innovation management and new product development. Fifth Edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

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Detail Information

Series Title

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Call Number

658.575 Tro i

Publisher

Harlow : Financial Times Prentice Hall., 2012

Collation

620 p. ; 27 cm.

Language

English

ISBN/ISSN

9780273736561

Classification

658.575

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

PRODUCT MANAGEMENT, NEW PRODUCTS
Strategic planning
Technological innovations -- Management

Specific Detail Info

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Statement of Responsibility

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