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Public relations cases. Ninth Edition

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Availability

Detail Information

Series Title

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Call Number

659.2 Hen p

Publisher

Australia : Cengage., 2013

Collation

425 p. ; 24 cm.

Language

English

ISBN/ISSN

9781111836825

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Ninth Edition

Subject(s)

PUBLIC RELATIONS
Public relations -- United States -- Case studies
Publicity -- Case studies

Specific Detail Info

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Statement of Responsibility

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Other version/related

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