Text

The IMC handbook : readings and cases in integrated marketing communications. Second Edition

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Detail Information

Series Title

-

Call Number

658.82722 Kel i

Publisher

Chicago : Racom Communications., 2012

Collation

509 p. ; 23 cm.

Language

English

ISBN/ISSN

9781933199344

Classification

658.82722

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

Integrated marketing communication

Specific Detail Info

-

Statement of Responsibility

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