The IMC handbook : readings & cases in integrated marketing communications 2nd edition

Record Detail Back

XML

The IMC handbook : readings & cases in integrated marketing communications 2nd edition

Statement of Responsibility

Author(s)

Kelly, J Steven - Personal Name

Grade (for Thesis)

Edition

2

Call Number

658.82722 Kel i

ISBN/ISSN

9781933199344

Subject(s)

Integrated marketing communication

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

Racom Communications

Publishing Year

2012

Publishing Place

Chicago

Collation

509 p. ; 23 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...