The IMC handbook : readings and cases in integrated marketing communications. Second Edition

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The IMC handbook : readings and cases in integrated marketing communications. Second Edition

Statement of Responsibility

Author(s)

Kelly, J Steven - Personal Name

Grade (for Thesis)

Edition

Second Edition

Call Number

658.82722 Kel i

ISBN/ISSN

9781933199344

Subject(s)

Integrated marketing communication

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

Racom Communications

Publishing Year

2012

Publishing Place

Chicago

Collation

509 p. ; 23 cm.

Specific Detail Info

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