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Marketing management : an Asian perspective. Sixth Edition

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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Detail Information

Series Title

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Call Number

658.822 Kot m

Publisher

Singapore : Pearson., 2013

Collation

874 p. ; 28 cm.

Language

English

ISBN/ISSN

9789810687977

Classification

658.822

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

MARKETING MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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Other version/related

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