Basic marketing : a marketing strategy planning approach. Nineteenth Edition

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Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Statement of Responsibility

Author(s)

Perreault, William D - Personal Name

Grade (for Thesis)

Edition

Nineteenth Edition

Call Number

658.820 Per b

ISBN/ISSN

9781259060762

Subject(s)

MARKETING MANAGEMENT

Classification

658.820

Series Title

GMD

Text

Language

English

Publisher

McGrawHill

Publishing Year

2013

Publishing Place

New York

Collation

725 p. ; 29 cm.

Specific Detail Info

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