Text

Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Availability

Detail Information

Series Title

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Call Number

658.820 Per b

Publisher

New York : McGrawHill., 2013

Collation

725 p. ; 29 cm.

Language

English

ISBN/ISSN

9781259060762

Classification

658.820

Content Type

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Media Type

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Carrier Type

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Edition

Nineteenth Edition

Subject(s)

MARKETING MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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Other version/related

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