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Corporate communication. Sixth Edition

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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My Library 658.45 Arg c
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15/01541
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15/01542
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My Library 658.45 Arg c
15/01545
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Detail Information
Series Title
-
Call Number
658.45 Arg c
Publisher
New York : McGrawHill.,
Collation
307 p. ; 23 cm.
Language
English
ISBN/ISSN
9780071326155
Classification
658.45
Content Type
-
Media Type
-
Carrier Type
-
Edition
Sixth Edition
Subject(s)
PUBLIC RELATIONS
COMMUNICATION IN ORGANIZATIONS
Communication in management.
Specific Detail Info
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Statement of Responsibility
Other version/related

No other version available

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