Text

Consumer behavior. Eleventh Edition

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Availability

Detail Information

Series Title

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Call Number

658.8342 Sch c

Publisher

Harlow : Pearson., 2015

Collation

492 p. ; 28 cm.

Language

English

ISBN/ISSN

9780273787136

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

Eleventh Edition

Subject(s)

Consumer behavior

Specific Detail Info

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Statement of Responsibility

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Other version/related

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