Marketing management. Fourteenth Edition

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Marketing management. Fourteenth Edition

Statement of Responsibility

Author(s)

Kotler, Philip - Personal Name
Keller, Kevin Lane - Personal Name

Grade (for Thesis)

Edition

Fourteenth Edition

Call Number

658.822 Kell m

ISBN/ISSN

9780131968530

Subject(s)

MARKETING MANAGEMENT

Classification

658.822

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2006

Publishing Place

New Jersey

Collation

672 p. ; 27 cm.

Specific Detail Info

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