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Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Availability

Detail Information

Series Title

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Call Number

658.822 Kell m

Publisher

New Jersey : Pearson., 2006

Collation

672 p. ; 27 cm.

Language

English

ISBN/ISSN

9780131968530

Classification

658.822

Content Type

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Media Type

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Carrier Type

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Edition

Twelfth Edition

Subject(s)

MARKETING MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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Other version/related

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