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Creating your library brand : communicating your relevance and value to your patrons

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

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Detail Information

Series Title

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Call Number

021.7 Dou c

Publisher

Chicago : American Library Association., 2008

Collation

124 p. ; 23 cm.

Language

English

ISBN/ISSN

9780838909621

Classification

021.7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Branding
Libraries -- Marketing

Specific Detail Info

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Statement of Responsibility

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