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New media and public relations. Second Edition

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.

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Detail Information

Series Title

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Call Number

659.20285 Duh n

Publisher

New York : Peter Lang., 2012

Collation

371 p. ; 26 cm.

Language

English

ISBN/ISSN

9781433116278

Classification

659.20285

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

PUBLIC RELATIONS
Internet in public relations

Specific Detail Info

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Statement of Responsibility

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Other version/related

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