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The community manager's playbook : how to build brand awareness and customer engagement

Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.

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Detail Information

Series Title

-

Call Number

658.81222 Per c

Publisher

Berkeley : Springer., 2015

Collation

316 p. ; 23 cm.

Language

English

ISBN/ISSN

9781430249955

Classification

658.81222

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

-

Subject(s)

Customer relations -- Management
Branding

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