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Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

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Detail Information

Series Title

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Call Number

006.7 Mor y

Publisher

Indiana : Sybex., 2009

Collation

383 p.

Language

Indonesia

ISBN/ISSN

9780470555187

Classification

006.7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

INTERACTIVE MULTIMEDIA, INTERACTIVE VIDEO

Specific Detail Info

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Statement of Responsibility

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