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What is Branding?

A comprehensive guide to the world of branding It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place. Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.

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Detail Information

Series Title

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Call Number

658.82722 Hea w

Publisher

United Kingdom : Rotovision., 2008

Collation

256 p.

Language

Indonesia

ISBN/ISSN

9782940361458

Classification

658.82722

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

DESIGN ADVERTISING

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Statement of Responsibility

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