Text

What customers like about you : adding emotional value for service excellence and competitive advantage

This new and iconoclastic book explodes the conventional wisdom that competitive advantage can be obtained by relying on systems for dealing with customers.

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Detail Information

Series Title

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Call Number

658.834221 Fre w

Publisher

London : UNKNO., 1998

Collation

304p. ; 24cm.

Language

ISBN/ISSN

9781857882063

Classification

658.834221

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING RESEARCH, CONSUMER BEHAVIOR

Specific Detail Info

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Statement of Responsibility

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