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Value proposition design : how to create products and services customers want

In this book, you'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.

Glossary : page 276-277. Index : page 282-290.

Availability

Detail Information

Series Title

The Strategyzer Series

Call Number

658.81221 Ost v

Publisher

Hoboken : John Wiley., 2014

Collation

xxv, 290 p. ; 19 cm.

Language

English

ISBN/ISSN

9781118968055

Classification

658.81221

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

CUSTOMER SERVICES, CUSTOMER RELATIONS

Specific Detail Info

-

Statement of Responsibility

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2014

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