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Value proposition design : how to create products and services customers want
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In this book, you'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.
Glossary : page 276-277. Index : page 282-290.
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2014
Osterwalder, Alexander - Personal Name
Pigneur, Yves - Personal Name
Smith, Alan - Personal Name
Bernarda, Gregory - Personal Name
Pigneur, Yves - Personal Name
Smith, Alan - Personal Name
Bernarda, Gregory - Personal Name
658.81221 Ost v
9781118968055
658.81221
The Strategyzer Series
Text
English
John Wiley
2014
Hoboken
xxv, 290 p. ; 19 cm.
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