Text

Twenty Ads That Shook The World

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Availability

Detail Information

Series Title

-

Call Number

659.144 Twi t

Publisher

New York : Three rivers press., 2000

Collation

-

Language

English

ISBN/ISSN

9780609807231

Classification

659.144

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

ADVERTISING IN DIGITAL MEDIA

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment