Text

The marketing game! : with student CD-Rom. Third Edition

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.

Availability

Detail Information

Series Title

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Call Number

658.80222 Per t

Publisher

Boston : McGraw-Hill., 2002

Collation

xviii, 100 hlm. : ilus., Lembar kerja ; 28 cm. + 1

Language

English

ISBN/ISSN

9780256139884

Classification

658.80222

Content Type

-

Media Type

-

Carrier Type

-

Edition

Third Edition

Subject(s)

DECISION MAKING-MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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