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The marketing challenge

The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.

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Detail Information

Series Title

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Call Number

658.820 Maz t

Publisher

Wokingham, England : Addison-Wesley., 1993

Collation

298 p.

Language

English

ISBN/ISSN

0201631911

Classification

658.820

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SALES PROMOTION

Specific Detail Info

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Statement of Responsibility

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