The case for b2b branding : pulling away from the business to business pack

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The case for b2b branding : pulling away from the business to business pack

Statement of Responsibility

Author(s)

Lamons, Bob - Personal Name

Grade (for Thesis)

Edition

1st ed

Call Number

658.82721 Lam t

ISBN/ISSN

0324398654

Subject(s)

MARKETING MANAGEMENT

Classification

658.82721

Series Title

GMD

Text

Language

English

Publisher

Thomson/South-Western

Publishing Year

2005

Publishing Place

Collation

xi, 214 hlm. : ilus. ; 24 cm

Specific Detail Info

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