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The business of influence

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

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Detail Information

Series Title

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Call Number

658.872 She t

Publisher

Cornwall : Wiley., 2011

Collation

210 p.

Language

English

ISBN/ISSN

9780470978627

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING CHANNELS-MAIL AND TELEPHONES ORDERS

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