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The best digital marketing campaigns in the world

Damian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.

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Detail Information

Series Title

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Call Number

658.872 Rya t

Publisher

New Delhi : Kogan Page., 2011

Collation

210 p.

Language

English

ISBN/ISSN

9780749460624

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

1st

Subject(s)

MARKETING CHANNELS-MAIL AND TELEPHONES ORDERS

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