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The Practice of Public relations. Eleventh Edition

For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.

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Detail Information

Series Title

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Call Number

659.222 Sei t

Publisher

New Jersey : Pearson., 2011

Collation

480 p.

Language

English

ISBN/ISSN

9780136088905

Classification

659.222

Content Type

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Media Type

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Carrier Type

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Edition

Eleventh Edition

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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