Text

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Fourth edition

Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.

Availability

Detail Information

Series Title

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Call Number

658.87222 Sco t

Publisher

New Jersey : Wiley., 2013

Collation

439 p ; 23 cm

Language

English

ISBN/ISSN

9781118488768

Classification

658.87222

Content Type

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Media Type

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Carrier Type

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Edition

Fourth edition

Subject(s)

MARKETING-INTERNET, E-MARKETING

Specific Detail Info

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Statement of Responsibility

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