Text

The media handbook : a complete guide to advertising media selection, planning, research, and buying. Third Edition

Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.

Availability

Detail Information

Series Title

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Call Number

302.23 Kat t

Publisher

New Jersey : Lawrence Erlbaum., 2007

Collation

189 p.

Language

English

ISBN/ISSN

9781410613974

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

MEDIA-COMMUNICATION

Specific Detail Info

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Statement of Responsibility

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Other version/related

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