The media handbook : a complete guide to advertising media selection, planning, research, and buying 3rd edition

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The media handbook : a complete guide to advertising media selection, planning, research, and buying 3rd edition

Statement of Responsibility

Author(s)

Katz, Helen - Personal Name

Grade (for Thesis)

Edition

3

Call Number

302.23 Kat t

ISBN/ISSN

0805857176

Subject(s)

MEDIA-COMMUNICATION

Classification

302.23

Series Title

GMD

Text

Language

English

Publisher

Lawrence Erlbaum

Publishing Year

2007

Publishing Place

New Jersey

Collation

189 p.

Specific Detail Info

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