Text

The McGraw-Hill 36-Hour Course online marketing

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Availability

Detail Information

Series Title

-

Call Number

658.872 Tho t

Publisher

New York : McGraw Hill., 2011

Collation

256 p.

Language

English

ISBN/ISSN

9780071743860

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING CHANNELS-MAIL AND TELEPHONES ORDERS

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment