Text

The Fundamentals Of Advertising. Second Edition

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.

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Detail Information

Series Title

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Call Number

659.1 Wil t

Publisher

Boston : Butterworth-Heinemann., 1999

Collation

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Language

English

ISBN/ISSN

9780750615624

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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