Text

The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers

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Series Title

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Call Number

658.80221 Sto t

Publisher

Harlow, Essex : Financial Times Prentice Hall., 2003

Collation

395 p.

Language

English

ISBN/ISSN

9780273675204

Classification

658.80221

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

MARKETING COMMUNICATION

Specific Detail Info

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Statement of Responsibility

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