The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers

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The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers

Statement of Responsibility

Author(s)

Stone, Merlin - Personal Name

Grade (for Thesis)

Edition

Call Number

658.80221 Sto t

ISBN/ISSN

9780273675204

Subject(s)

MARKETING COMMUNICATION

Classification

658.80221

Series Title

GMD

Text

Language

English

Publisher

Financial Times Prentice Hall

Publishing Year

2003

Publishing Place

Harlow, Essex

Collation

395 p.

Specific Detail Info

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