The BrandPromise

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Statement of Responsibility

Author(s)

Knapp, Duane E - Personal Name

Grade (for Thesis)

Edition

Call Number

658.18 Kna t

ISBN/ISSN

9780071494410

Subject(s)

Classification

658.18

Series Title

How Costco, Ketel one, Make-A-Wish, Tourism Vonouver, & Other leading brands make and keep the promise that guaratees success!

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2008

Publishing Place

New York

Collation

xix, 264 hlm. ; 23 cm.

Specific Detail Info

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