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The Brand Handbook

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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Detail Information

Series Title

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Call Number

658.82722 Oli t

Publisher

United Kingdom : Thames & Hudson., 2008

Collation

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Language

Indonesia

ISBN/ISSN

9780500514085

Classification

658.82722

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND NAME PRODUCTS, BUSINESS NAMES

Specific Detail Info

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Statement of Responsibility

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