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Successful Event Management: A Practical Handbook. Fourth Edition

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

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Detail Information

Series Title

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Call Number

658.4 Sho s

Publisher

Andover : Thomson., 2013

Collation

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Language

English

ISBN/ISSN

9781408075999

Classification

658.4

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

ORGANIZATIONAL BEHAVIOR, INDUSTRIAL MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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