Text

Strategic Management and Business Policy. Eleventh Edition

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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Detail Information

Series Title

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Call Number

658.401222 Whe s

Publisher

New Jersey : Pearson., 2008

Collation

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Language

Indonesia

ISBN/ISSN

9780130090867

Classification

658.401222

Content Type

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Media Type

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Carrier Type

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Edition

Eleventh Edition

Subject(s)

STRATEGIC MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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