Strategic brand management : building, measuring, and managing brand equity

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Strategic brand management : building, measuring, and managing brand equity

Statement of Responsibility

Author(s)

Keller, Kevin Lane - Personal Name
Swaminathan, Vanitha - Personal Name

Grade (for Thesis)

Edition

4th ed.

Call Number

658.827 Kel s

ISBN/ISSN

9781292314969

Subject(s)

BRAND NAME PRODUCTS, BUSINESS NAMES

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

Pearson Education Limited

Publishing Year

2020

Publishing Place

England

Collation

590 p. : ill. ; 28cm

Specific Detail Info

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