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Strategic brand management : building, measuring, and managing brand equity. Fourth Edition.

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Detail Information
Series Title
-
Call Number
658.827 Kel s
Publisher
England : Pearson Education Limited.,
Collation
590 p. : ill. ; 28cm
Language
English
ISBN/ISSN
9780273779414
Classification
658.82722
Content Type
-
Media Type
-
Carrier Type
-
Edition
Fourth Edition
Subject(s)
BRAND NAME PRODUCTS, BUSINESS NAMES
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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