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Sustainable marketing : the industry's role in a sustainable future

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.

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Detail Information

Series Title

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Call Number

658.802 Ran s

Publisher

London : Kogan Page., 2024

Collation

xx, 307 p. ; 25 cm.

Language

English

ISBN/ISSN

9781398613133

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Social responsibility of business
Sustainable development
Green marketing
Marketing--Aspect social
Marketing--Social aspects

Specific Detail Info

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Statement of Responsibility

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Other version/related

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