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Sustainable business in the era of digital transformation : strategic and entrepreneurial perspectives


The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, and entrepreneurship and innovation, which are supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theoretical and conceptual perspectives and frameworks for successful business transformation.
338.927 Sol s
9781032697871
338.927
Text
English
Routledge
2024
Abingdon, Oxon
92 p. ; 24 cm.
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