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Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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Detail Information

Series Title

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Call Number

658.827 Hed b

Publisher

Abingdon, Oxon : Routledge., 2020

Collation

xiv, 323 p. ; 26 cm.

Language

English

ISBN/ISSN

9780367172589

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

Branding (Marketing)
Brand name products--Management

Specific Detail Info

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Statement of Responsibility

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