Brand management : mastering research, theory and practice. Third Edition

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Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Statement of Responsibility

Author(s)

Heding, Tilde - Personal Name
Knudtzen, Charlotte F. - Personal Name
Bjerre, Mogens - Personal Name

Grade (for Thesis)

Edition

Third Edition

Call Number

658.827 Hed b

ISBN/ISSN

9780367172589

Subject(s)

Branding (Marketing)
Brand name products--Management

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2020

Publishing Place

Abingdon, Oxon

Collation

xiv, 323 p. ; 26 cm.

Specific Detail Info

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