Principles of strategic communication. Second Edition

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Principles of strategic communication. Second Edition

Holtzhausen, Derina Rhoda - Personal Name; Fullerton, Jami A., 1963- - Personal Name; Lewis, Bobbi Kay, 1970- - Personal Name;

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

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Kampus Menara Kompas 658.802 Hol p

26/00163

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Detail Information

Series Title: -
Call Number: 658.802 Hol p
Publisher: New York, NY : Routledge., 2026
Collation: 360 p. ; 24 cm.
Language: English
ISBN/ISSN: 9781032626284
Classification: 658.802
Content Type: -
Media Type: -
Carrier Type: -
Edition: Second Edition, 2026
Subject(s): ADVERTISING
MARKETING
BUSINESS COMMUNICATION
PUBLIC RELATIONS
Marketing management—planning and policy
Specific Detail Info: -
Statement of Responsibility: -

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