Principles of strategic communication. Second Edition

Record Detail Back

XML

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Statement of Responsibility

Author(s)

Holtzhausen, Derina Rhoda - Personal Name
Fullerton, Jami A., 1963- - Personal Name
Lewis, Bobbi Kay, 1970- - Personal Name

Grade (for Thesis)

Edition

Second Edition, 2026

Call Number

658.802 Hol p

ISBN/ISSN

9781032626284

Subject(s)

ADVERTISING
MARKETING
BUSINESS COMMUNICATION
PUBLIC RELATIONS
Marketing management—planning and policy

Classification

658.802

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2026

Publishing Place

New York, NY

Collation

360 p. ; 24 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...