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Managing innovation : integrating technological, market and organizational change. Eighth Edition


Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation
Tidd, Joseph, 1960- - Personal Name
Bessant, J. R. - Personal Name
Eighth Edition, 2025
658.514 Tid m
9781394252060
658.514
Text
English
Wiley
2025
Hoboken
xxiii, 628 p. ; 26 cm.
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