Digital business and E-commerce management : strategy, implementation and practice. Eighth Edition

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Digital business and E-commerce management : strategy, implementation and practice. Eighth Edition

This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business.

Included Glossary and Index

Statement of Responsibility

Author(s)

Chaffey, Dave, 1963- - Personal Name
Arturi, Tanya - Personal Name
Edmundson-Bird, David - Personal Name

Grade (for Thesis)

Edition

Eighth Edition

Call Number

658.8421 Cha d

ISBN/ISSN

9781292725833

Subject(s)

Electronic commerce
Business enterprises--Computer networks
Direct Exporting

Classification

658.8421

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2024

Publishing Place

Harlow, Essex

Collation

XXIV, 638 p. ; 27 cm.

Specific Detail Info

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