Text

Consumer behavior : building marketing strategy. Fifteenth International Student Edition

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.

Included Appendix and Index

Availability

Detail Information

Series Title

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Call Number

658.8342 Mot c

Publisher

New York, NY : McGraw Hill., 2024

Collation

xxiii, 824 p. ; 26 cm.

Language

English

ISBN/ISSN

9781266114762

Classification

658.8342

Content Type

-

Media Type

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Carrier Type

-

Edition

Fifteenth International Student Edition

Subject(s)

Consumer behavior
UNITED STATES
Market surveys
Consumer behavior--United States
Consumer behavior--United States--Case studies
Consumers--United States
Market surveys--United States

Specific Detail Info

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Statement of Responsibility

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Other version/related

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