Consumer behavior : building marketing strategy. Fifteenth International Student Edition

Record Detail Back

XML

Consumer behavior : building marketing strategy. Fifteenth International Student Edition

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.

Included Appendix and Index

Statement of Responsibility

Author(s)

Mothersbaugh, David L. - Personal Name
Kleiser, Susan Bardi - Personal Name
Hawkins, Del I. - Personal Name

Grade (for Thesis)

Edition

Fifteenth International Student Edition

Call Number

658.8342 Mot c

ISBN/ISSN

9781266114762

Subject(s)

Consumer behavior
UNITED STATES
Market surveys
Consumer behavior--United States
Consumer behavior--United States--Case studies
Consumers--United States
Market surveys--United States

Classification

658.8342

Series Title

GMD

Text

Language

English

Publisher

McGraw Hill

Publishing Year

2024

Publishing Place

New York, NY

Collation

xxiii, 824 p. ; 26 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...