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Marketing management. Seventeenth Global Edition

Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.

Include endnotes, glossary, and index

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Detail Information

Series Title

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Call Number

658.822 Kot m

Publisher

Harlow, Essex : Pearson., 2026

Collation

551 p. ; 28 cm.

Language

English

ISBN/ISSN

9781292462714

Classification

658.822

Content Type

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Media Type

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Carrier Type

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Edition

Seventeenth Global Edition

Subject(s)

Marketing--Management
Marketing Gestion

Specific Detail Info

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Statement of Responsibility

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Other version/related

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