Marketing management. Seventeenth Global Edition

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Marketing management. Seventeenth Global Edition

Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.

Include endnotes, glossary, and index

Statement of Responsibility

Author(s)

Kotler, Philip, 1931- - Personal Name
Keller, Kevin Lane, 1956- - Personal Name
Chernev, Alexander - Personal Name

Grade (for Thesis)

Edition

Seventeenth Global Edition

Call Number

658.822 Kot m

ISBN/ISSN

9781292462714

Subject(s)

Marketing--Management
Marketing Gestion

Classification

658.822

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2026

Publishing Place

Harlow, Essex

Collation

551 p. ; 28 cm.

Specific Detail Info

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