Reputation management : the key to successful public relations, corporate communication and sustainable organizations. Fifth edition

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Reputation management : the key to successful public relations, corporate communication and sustainable organizations. Fifth edition

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability.

Includes index

Statement of Responsibility

John Doorley and Helio Fred Garcia, 2025

Author(s)

Doorley, John - Personal Name
Garcia, Helio Fred - Personal Name

Grade (for Thesis)

Edition

Fifth edition, 2025

Call Number

658.45 Doo r

ISBN/ISSN

9781032577982

Subject(s)

PUBLIC RELATIONS
COMMUNICATION IN ORGANIZATIONS
Prestige

Classification

658.45

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2025

Publishing Place

New York, NY

Collation

xxxvii, 409 p. ; 24,5 cm.

Specific Detail Info

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