Text

Reputation management : the key to successful public relations, corporate communication and sustainable organizations. Fifth edition

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability.

Includes index

Availability

Detail Information

Series Title

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Call Number

658.45 Doo r

Publisher

New York, NY : Routledge., 2025

Collation

xxxvii, 409 p. ; 24,5 cm.

Language

English

ISBN/ISSN

9781032577982

Classification

658.45

Content Type

-

Media Type

-

Carrier Type

-

Edition

Fifth edition, 2025

Subject(s)

PUBLIC RELATIONS
COMMUNICATION IN ORGANIZATIONS
Prestige

Specific Detail Info

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Statement of Responsibility

John Doorley and Helio Fred Garcia, 2025

Other version/related

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