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Understanding Corporate Communication
This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.
Dmytro Oltarzhevskyi & Yevgen Zagorulko, 2025
First edition, 2025
658.45 Olt u
9781032777610
658.45
Text
English
Routledge
2025
New York
xiv, 295 p. ; 24,5 cm.
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