Influencer marketing : building brand communities and engagement. Second Edition

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Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Includes Index

Statement of Responsibility

Joyce Costello & Sevil Yesiloglu, 2025

Author(s)

Yesiloglu, Sevil - Personal Name
Costello, Joyce - Personal Name

Grade (for Thesis)

Edition

Second Edition, 2025

Call Number

658.8 Cos i

ISBN/ISSN

9781032562223

Subject(s)

MARKETING
Social media
Influence (Psychology)
Communication in marketing
Advertising Planning

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2025

Publishing Place

Abingdon, Oxon

Collation

xvi, 331 p. ; 24,5 cm.

Specific Detail Info

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