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Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Includes Index

Availability

Detail Information

Series Title

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Call Number

658.8 Cos i

Publisher

Abingdon, Oxon : Routledge., 2025

Collation

xvi, 331 p. ; 24,5 cm.

Language

English

ISBN/ISSN

9781032562223

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition, 2025

Subject(s)

MARKETING
Social media
Influence (Psychology)
Communication in marketing
Advertising--Planning

Specific Detail Info

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Statement of Responsibility

Joyce Costello & Sevil Yesiloglu, 2025

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