Copywriting : successful writing for design, advertising and marketing. Third edition

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Copywriting : successful writing for design, advertising and marketing. Third edition

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout.

Glossary : page 231-233. Index : page 235-237.

Statement of Responsibility

Gyles Lingwood, Mark Shaw, 2022

Author(s)

Lingwood, Gyles - Personal Name
Shaw, Mark, 1965- - Personal Name

Grade (for Thesis)

Edition

First Edition, 2022

Call Number

659.132 Lin c

ISBN/ISSN

9781529420241

Subject(s)

MARKETING
ADVERTISING COPY

Classification

659.132

Series Title

GMD

Text

Language

English

Publisher

Laurence King Publishing

Publishing Year

2022

Publishing Place

London

Collation

240 p. ; 24 cm.

Specific Detail Info

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