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Sustainable marketing : how to drive profits with purpose

This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing

Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.

Availability

Detail Information

Series Title

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Call Number

658.8 Car s

Publisher

London : Bloomsbury Business., 2021

Collation

xv, 304 p. ; 26 cm.

Language

English

ISBN/ISSN

9781472979131

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

First edition, 2021

Subject(s)

SUSTAINABILITY
Business and Management
Green marketing

Specific Detail Info

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Statement of Responsibility

Michelle Carvill, Gemma Butler, Geraint Evans, 2021

Other version/related

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