The golden age of data media analytics in study & practice

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The golden age of data media analytics in study & practice

This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

Statement of Responsibility

Author(s)

Grady, Don A. - Personal Name

Grade (for Thesis)

Edition

Call Number

070.5 Gra g

ISBN/ISSN

9781032176437

Subject(s)

DIGITAL JOURNALISM
Data-Driven Media
Media Analytics

Classification

070.5

Series Title

Electronic Media Research Series

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2021

Publishing Place

London

Collation

278 p. ; 26 cm.

Specific Detail Info

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