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The golden age of data media analytics in study & practice

This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

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Detail Information

Series Title

Electronic Media Research Series

Call Number

070.5 Gra g

Publisher

London : Routledge., 2021

Collation

278 p. ; 26 cm.

Language

English

ISBN/ISSN

9781032176437

Classification

070.5

Content Type

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Media Type

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Carrier Type

-

Edition

-

Subject(s)

DIGITAL JOURNALISM
Data-Driven Media
Media Analytics

Specific Detail Info

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Statement of Responsibility

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