Contemporary advertising and integrated marketing communications

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Contemporary advertising and integrated marketing communications

Statement of Responsibility

Author(s)

Weigold, Michael F. - Personal Name
Arens, William F. - Personal Name

Grade (for Thesis)

Edition

Call Number

659.1 Wei c

ISBN/ISSN

9781226077098

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing
Communication en marketing

Classification

659.1

Series Title

GMD

Text

Language

Publisher

McGraw Hill

Publishing Year

2024

Publishing Place

New York

Collation

704 p. ; 28 cm.

Specific Detail Info

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