Understanding digital marketing : marketing strategies for engaging the digital generation. Fifth Edition

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Understanding digital marketing : marketing strategies for engaging the digital generation. Fifth Edition

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

Statement of Responsibility

Author(s)

Ryan, Damian - Personal Name

Grade (for Thesis)

Edition

Fifth Edition

Call Number

658.872 Rya u

ISBN/ISSN

9781789666014

Subject(s)

INTERNET MARKETING
Social media
DIGITAL MARKETING

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

KoganPage

Publishing Year

2021

Publishing Place

London

Collation

426 p. ; 24 cm.

Specific Detail Info

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