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Understanding digital marketing : marketing strategies for engaging the digital generation. Fifth Edition

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

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Detail Information

Series Title

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Call Number

658.872 Rya u

Publisher

London : KoganPage., 2021

Collation

426 p. ; 24 cm.

Language

English

ISBN/ISSN

9781789666014

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

INTERNET MARKETING
Social media
DIGITAL MARKETING

Specific Detail Info

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Statement of Responsibility

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