Text

Principles of marketing. Nineteenth Edition.

This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships.

Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.

Availability

Detail Information

Series Title

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Call Number

658.8 Kot p

Publisher

United Kingdom : Pearson., 2024

Collation

768 p. ; 28 cm.

Language

English

ISBN/ISSN

9781292449364

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

Nineteenth Edition, 2024

Subject(s)

MARKETING
Marketing--Management

Specific Detail Info

-

Statement of Responsibility

Pearson Education, 2024

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