Principles of marketing. Nineteenth Edition.

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Principles of marketing. Nineteenth Edition.

Kotler, Philip - Personal Name; Armstrong, Gary, 1943- - Personal Name; Balasubramanian, Sridhar - Personal Name;

This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships.

Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.

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My Library 658.8 Kot p

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Detail Information

Series Title: -
Call Number: 658.8 Kot p
Publisher: United Kingdom : Pearson., 2024
Collation: 768 p. ; 28 cm.
Language: English
ISBN/ISSN: 9781292449364
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: Nineteenth Edition, 2024
Subject(s): MARKETING
Marketing--Management
Specific Detail Info: -
Statement of Responsibility: Pearson Education, 2024

Other version/related

Title	Edition	Language
[E-BOOK] Principles of marketing. Eighteenth Global edition	Eighteenth Global edition	en
[E-BOOK] Principles of marketing. Seventeenth Edition	Seventeenth Edition	en

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