Principles of marketing. Nineteenth Edition.

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Principles of marketing. Nineteenth Edition.

This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships.

Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.

Statement of Responsibility

Pearson Education, 2024

Author(s)

Kotler, Philip - Personal Name
Armstrong, Gary, 1943- - Personal Name
Balasubramanian, Sridhar - Personal Name

Grade (for Thesis)

Edition

Nineteenth Edition, 2024

Call Number

658.8 Kot p

ISBN/ISSN

9781292449364

Subject(s)

MARKETING
Marketing--Management

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2024

Publishing Place

United Kingdom

Collation

768 p. ; 28 cm.

Specific Detail Info

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