Text

Integrated advertising, promotion, and marketing : communicating in a digital world

This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

Index : page 358-366.

Availability

Detail Information

Series Title

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Call Number

620.0042 Mis i

Publisher

London : Routledge., 2024

Collation

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Language

English

ISBN/ISSN

9781032603100

Classification

620.0042

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING
MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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