Integrated advertising, promotion, and marketing : communicating in a digital world

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Integrated advertising, promotion, and marketing : communicating in a digital world

This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

Index : page 358-366.

Statement of Responsibility

Author(s)

Mishra, Anubhav - Personal Name
Tata, Sai Vijay - Personal Name

Grade (for Thesis)

Edition

Call Number

620.0042 Mis i

ISBN/ISSN

9781032603100

Subject(s)

ADVERTISING
MARKETING

Classification

620.0042

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2024

Publishing Place

London

Collation

Specific Detail Info

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